Clifford Bruhn posted an update 10 months ago
Web developers and SEO teams remain stuck a consistent feud divided by the line in the Google sandbox. Each party stand behind their respective crafts, each believing the work they do is important to online success.
Also, the SEO team must bring customers. The opposite must communicate brand experience. Are very important, yet employ completely different techniques and concepts. How can web design and SEO live together in harmony?
The structure Team
Web-site designers create websites using the client’s audience in your mind.
Many times they presume a user’s experience dictates success. A straightforward "build it and they’re going to come" mindset pervades their procedure for site design. But that’s not all bad.
In a simple level, creative teams long to share with a tale. Through design and replica, the group requires a brand name and crafts a global for it. They built a web site using a look and theme; an idea and flavour. Often, the simplest way to share an email is by more expressive technologies like AJAX, Flash Animation, and Silverlight. Even video integration (read youtube) has grown to be more frequent to comprehend broadband penetration.
Designers desire to make usage of these technologies simply because they engage the user. Technological integration helps tell the company story and provide design alive. If Flash or Silverlight will make the entire site experience more enticing and interactive, then designers should implement them accordingly.
The SEO Team
In case a designer tells a tale, then a search engineer provides directions towards the lecture hall where it’s told. The SEO side focuses heavily on traffic and visibility, believing a website must be seen to be heard.
Now is really a surprise. Remember those cool technologies the creative team wants to use? Well, SEO really wants to rely on them too. They’re more cautious.
While an SEO-friendly website doesn’t have to be straight HTML, SEO teams will need to take under consideration crawls. Even though a site uses AJAX, key content has to be open to spiders for indexing.
That’s where the two teams lock horns. When creative says Flash, SEO counters with CSS. When creative wants rollover navigation, SEO wants text-based. So what is more important: the experience or perhaps the traffic? What sort of is appropriate?
It cannot be about Search engine optimisation. In the event you drive traffic towards a web site and user experience is sub-par, you disappoint not simply the person nevertheless the client too. Conversely, what good can be an eye-catching website if it’s impossible to find it? The net is very large enough for experimental web site design and check optimization. It can be sufficient.
Without a simple task, the net designer and appearance engine engineer can discover approaches to achieve both creative and search interest without the integrity of either.
The true secret to such compromises is education. Creative must realize how SEO works; SEO should also see the need for certain elements of design to branding and messaging. Both must also consider how visitors will attain the site. Can they think it is solely through search? Or will a media blitz (including social media marketing) help push traffic towards the web page? Each one of these elements has to be considered when negotiating design and optimization issues.
You (The Client) Comes First
Irrespective of department affiliation, our web-site designers and SEO engineer will set your (client) interests before their very own. Clients want both brand identity and appearance visibility. The creative and SEO teams have to reserve their feud to meet up with such expectations.
Sometimes you might have to forgo a relevant video splash page, or you might need to optimize a Flash microsite. Even though you disagree using the other department’s tactics, you will still need these phones achieve project objectives. Our client matters. You matters.
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