Kirk Reimer posted an update 6 months ago
One year of Exposure
It really is popular that offering a promotional calendar on your customers is an excellent way to maintain brand in front of individuals for an entire year. In fact, everyone needs a calendar. Actually, most of the people want more than one (one for that kitchen, one for your bedroom, one for the office, etc.). The ones consult their calendars repeatedly throughout the year. Compare by investing in the exposure you might get with additional typical advertising that’s read once and after that dumped!
Like a designer with give attention to calendars, I’ve helped numerous clients produce calendars and seen top notch what a great marketing piece a well-produced, custom calendar may be. I’ve also seen the way it is effective plan in advance and discover a printer at the beginning of the task.
Personalize it for Greater Impact
While there are lots of promotional product suppliers that will sell you a pre-printed calendar with your logo over-printed towards the bottom, opt for creating your own personal completely customized calendar. A custom printed calendar will cost a little more than its pre-printed cousin, nevertheless, you causes it to be appeal considerably more straight to your customers. You can choose calendar images that highlight your products or services, where you live, or your customers’ interests. A calendar that tells a story about your company, that showcases the personality of the employees, or that depicts your company’s involvement in the neighborhood hold a lot more intrinsic appeal on your customers than a generic calendar with pretty pictures.
Not long ago i worked with an area lending institution inside the Pacific Northwest to assist them to make a customized calendar. They decided that even though a person might appreciate a pre-printed calendar with scenic photos, they will have zero special reason to remember or think about who gave it to them. Instead the finance union held an image contest among the members together with the theme of scenery from the Western. They publicized the contest in the year and generated considerable enthusiasm to the project well before the calendar being printed. They received a lot of entries, and now we produced a totally stunning calendar that made both bank and its particular customers feel proud. From both a visual as well as a marketing standpoint, the work was obviously a total win-win.
Do not forget those Dates!
The credit union example also highlights another custom calendar printing advantage. Because every aspect with the calendar might be customized, these folks were able to include within the calendar dates not merely standard holidays and also every facets of the credit union’s and also the local community’s schedule. Lending institution holidays and early closings and also events in your area counseled me marked all year round. As a result the calendar not just a beautiful marketing piece but in addition a tremendously useful gizmo for your customers, going for one other reason to put it on the wall.
Three Steps to Successful Calendar Printing Project
While it’s certainly possible to begin a calendar project December 1st and receive the finished product before Christmas, if you do not have a stack of images all ready to visit the printer, you are probably should retain added time . Depending on when you need to possess calendars at your fingertips and on your process for collecting images, you may need to start worrying as early as February or March.
The first task: Locate a Calendar Printer
Yes, could you talk to your boss, it’s wise to watch out for a great calendar printer. You may well be able to work along with your local print shop for this project, but you will improve off locating a printer who specializes in high-quality, full-color calendars. Be sure to find a printer which team you can call on the phone and also speak to! Will the printer manage to respond to your questions and direct you over the project from a to z? Or else, then keep looking. A great calendar printer will ensure to know every one of the steps which can be active in the project so that there isn’t any surprises in the process.
Make sure you interrogate prospective printers thoroughly. Request prices and turn-around times. Precisely what is contained in the price? Any kind of artwork, set-up, or finishing charges that are not contained in the quoted price? May be the printer expecting finished, print-ready artwork, or would they handle the design for you personally? Are they going to customize their calendar designs to meet your requirements? In that case, can there be yet another cost? Above all, ask to obtain sample calendars to help you judge yourself the quality of the printing, the paper stock along with the design.
Next step: Assemble your In-House Resources
At this point, you need to have a good suggestion in the parameters to your project. The time has come to get management aboard and pre-plan the details. Figure out how many calendars you will need and set up a budget. The most important question is what you will really use for artwork? What will be the theme in the calendar? Are you looking to plan an image or art contest? (Kids’ drawings produce a popular calendar theme.) Will you be using product photos? If you do, you could have an inside art department which can help to repurpose existing photos. Perhaps you must work with a photographer (or partner with one inch exchange for promotion within the calendar)?
Do not forget the other parts of the calendar. Have you been likely to highlight special attractions or dates throughout every season? Maybe there is a logo or any other information printed around the calendar page? Will the calendar include any extra pages (in addition to the Yr) that you have to provide text or images? Back and front covers? Your printer should currently have show you precisely what is required.
You will also should establish a timeline. When do you require the calendars? How include the calendars being distributed? In a conference or another party? Or possibly in the mail prior to Christmas? Be sure to know when you need to supply artwork to the printer to acheive your calendars back in history.
Next step: Collect Images and Date Information
Hopefully, in the first step, your printer filled you in on the file formats and resolutions needed for photos, logos and also other information. Otherwise, obtain that information and make certain that everybody who is providing artwork or any other information to you personally is see-through about what is required. The last thing you need would be to hand everything to the printer just with time to satisfy your deadline after which wind up having a delay because half the pictures are extremely lacking in resolution. If you do not understand how to judge the resolution, speak with your printer. As you become towards the point that you have everything else but you may need, you might want to talk to your printer again, just to make sure you are not leaving anything out. As soon as you hand everything up to the printer, they should be able to take over from there and deliver a great, all-year marketing piece for you.
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